Shadow of a plant with leaves and small berries cast on a white wall.
Ami-Lee Fegan, Gold Coast Virtual Assistant, with shoulder-length brown hair in a professional dark navy blazer and black top standing against a dark gray background.

Hello, my name is Ami-Lee, and this is my story.

I’m a qualified bookkeeper, registered BAS agent, and virtual assistant with a Bachelor’s in International Hotel & Resort Management, a Certificate IV in Bookkeeping and Accounting, and a Professional Diploma in Digital Marketing.

I help ambitious entrepreneurs level up their brands, streamline their operations, and take back their time so they can run their businesses like the bosses they were meant to be.

I partner with ambitious entrepreneurs to grow powerful brands with structure, clarity + support.

As a business owner and mother of three, I know how to juggle it all. I’ve run a business, balanced a family, and learned how to make it work without losing myself.

That’s why I’m passionate about helping ambitious business owners build bold brands with structure, clarity, and support so they can focus on what truly matters: growing their business and making an impact.

I handle your bookkeeping and BAS, streamline admin, and elevate your social media marketing. I handle the behind-the-scenes so you can confidently run your business.

I love creating systems that make your day-to-day easier and more efficient, so you can focus on your big-picture goals and your creative genius.

With a mix of financial savvy, marketing expertise, and a love for efficiency, I partner with go-getters to level up their brand, reclaim their time, and run their business like the boss they were meant to be.

I believe that building a business should not mean sacrificing your energy, your time, or your freedom.

By combining practical support with strategy and a touch of creativity, I help entrepreneurs create a business that not only looks powerful but feels manageable, empowering, and completely in control.

If you’re feeling overwhelmed and ready to regain control, get in touch today to book your discovery call and let’s make your business work for you, not the other way around.

How we can work together


01

Bookkeeping & BAS

Keeping your finances in order does not have to be stressful or overwhelming. I handle your bookkeeping and BAS with accuracy, care, and compliance, so your records are organised, up to date, and aligned with your obligations. With clear insights into your business performance, you can make confident decisions that support growth and free you to focus on what matters most.


02

Social Media Management

Consistent, engaging social media can feel like a full-time job. I manage your content strategy, creation, scheduling, and engagement, ensuring your brand maintains a professional, consistent presence online. With your social presence organised and on-brand, you can focus on growing your audience, connecting with clients, and creating impact.


03

Virtual Assistant Services

Running a business comes with endless behind-the-scenes tasks that take up your time and energy. I manage your administration, communications, project support, and more, so you can focus on your vision, serve your clients, and grow your business with confidence. With reliable support in place, nothing falls through the cracks, and your business runs smoothly.